NinjaTrader

Marketing

• Define and own the lifecycle marketing strategy across the full customer journey, including onboarding, engagement, monetization, retention, and reactivation
• Evolve lifecycle from an email-first approach to multi-channel orchestration with a focus on in-product lifecycle experiences
• Translate business and product strategy into clear lifecycle objectives, KPIs, and experimentation roadmaps
• Partner with Product and Engineering to design and deliver in-product lifecycle experiences
• Ensure lifecycle programs are aligned to product behavior and business objectives
• Lead, mentor, and scale the lifecycle team with a focus on quality, business outcomes, and operational excellence
• Establish standards for lifecycle planning, QA, testing, and measurement
• Continuously raise the bar and support the team to deliver better outcomes
• Serve as the primary lifecycle partner to cross-functional teams
• Influence roadmap priorities by bringing customer insights and lifecycle performance data upstream
• Communicate lifecycle performance and insights clearly to executive stakeholders
• Identify and advocate for martech infrastructure needed to scale lifecycle impact

Senior Director, Lifecycle Marketing

Growth Marketing

• Own end-to-end growth and acquisition strategy across all paid and organic channels
• Lead teams responsible for performance marketing, experimentation, optimization, and scaling
• Manage and optimize a $50M+ annual marketing investment
• Drive accountable growth with a focus on ROI, CAC, LTV, and payback periods
• Build scalable growth operating models, measurement frameworks, and executional excellence
• Define growth strategy across paid search, paid social, display, mobile and app marketing, affiliates, influencers, SEO, and organic channels
• Identify and scale efficient growth levers while continuously testing new channels
• Balance near-term performance with long-term growth and brand health
• Lead, mentor, and scale a high-performing growth marketing organization
• Set clear goals, operating rhythms, and accountability across teams
• Build strong cross-functional partnerships with Product, Analytics, Finance, and Business Units
• Own planning, allocation, and optimization of marketing spend
• Establish performance targets and guardrails including CAC, ROI, LTV, and payback
• Ensure rigorous experimentation and data-driven decision-making
• Partner with analytics on performance reporting, attribution, and funnel visibility
• Continuously improve experimentation and optimization frameworks
• Scale acquisition programs responsibly while maintaining efficiency
• Lead expansion into new markets and regions as the business grows

VP, Growth Marketing

• Set up, implement, and optimize lifecycle marketing channels including email, push, in-product messaging, SMS, and WhatsApp
• Build, execute, and maintain automated, behavior-driven, multi-channel customer journeys
• Design, build, test, and deploy branded emails and multi-channel templates to improve quality, consistency, and speed to market
• Lead the design and implementation of a subscription center, enabling granular customer preferences and opt-down capabilities
• Manage marketing data integrations, automations, workflows and reporting in partnership with CRM Business Solutions, Data, and external integration vendors
• Ensure CAN-SPAM, MiFID and channel-specific compliance, deliverability best practices, and operational excellence across all lifecycle programs
• Improve lifecycle marketing efficiency by creating QA standards, scalable processes, documentation, and reusable assets for the broader team
• Troubleshoot technical issues across platforms and channels and serve as a subject-matter expert for lifecycle MarTech and Braze
• Collaborate cross-functionally to translate lifecycle marketing strategies into technical requirements and executed solutions

Senior Marketing Automation Associate

Full-stack Engineer

• Own the development, maintenance, and evolution of NinjaTrader’s design system, including UI components, patterns, tokens, and documentation; this includes defining system standards, architectural direction, and long-term technical strategy
• Act as the technical authority for how designs are translated into production UI, partnering with Design while maintaining final responsibility for engineering quality, performance, and maintainability
• Make and defend tradeoffs between consistency, flexibility, velocity, and performance on behalf of the broader engineering organization
• Build and maintain a component library using modern frontend technologies, ensuring components are accessible, performant, and easy to consume across teams
• Establish and enforce best practices for consistency, accessibility (WCAG), responsiveness, and cross-browser compatibility
• Collaborate with other frontend engineers to support adoption of the design system, guide implementation, and continuously improve developer experiences
• Influence adoption through technical leadership rather than direct reporting authority
• Design scalable CSS and styling architectures (e.g., tokens, theming, variables) that support multiple products, themes, and future growth
• Create and maintain comprehensive documentation, examples, and usage guidelines for designers and engineers
• Work closely with Product, Design, and Engineering leadership to align the design system roadmap with business and product needs

Staff Software Engineer, Design System

Product Marketing

• GTM Strategy & Execution: Develop and execute robust marketing strategies and GTM plans that drive product adoption and customer engagement.
• Cross-functional Collaboration: Lead the GTM process, working with teams like product, engineering, sales, and marketing.
• Customer Insights & Strategy Development: Work with the Customer Insights team to leverage data and research, building a deep understanding of the audience.
• Storytelling: Craft compelling narratives that will make our product stand out to the audience.
• Influence Product Strategy: Partner with product teams to provide input on product development based on market and customer insights.
• Activation: Monitor product adoption and collect feedback to refine future GTM plans.

Senior Director, Lifecycle Marketing

VP, Growth Marketing

Senior Marketing Automation Associate

Staff Software Engineer, Design System

Senior Product Marketing Manager