Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Adapt global expansion and lifecycle stage frameworks to reflect North American market dynamics, customer maturity, and buying behavior
Partner with North American Customer Success and Sales leaders to align programs with regional renewal and expansion motions
Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Partner with Product Marketing to localize messaging, surface North American customer insights into global strategy, and align with broader GTM priorities
Work with Advocacy and Community teams to elevate North American customer stories through case studies, events, and thought leadership
Own and report on North America lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs
Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities
Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity

Requirements

5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
Strong analytical, communication and project management skills, with the ability to turn insight into action
Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
Industry experience in IT, MSP, cyber security, or endpoint management required

Benefits

medical, dental, and vision insurance
401(k) plan
unlimited PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer lifecycle marketingB2B SaaS marketinglifecycle programsexpansion pipelinerenewal impactexperimentation frameworksproject management

Soft Skills

analytical skillscommunication skillscross-functional collaborationurgencyclarity