Lead the creation, optimization, and ongoing improvement of written content across our digital properties
Develop new web copy, SEO keyword research, social media copy and community management
Refine and optimize existing website content
Draft clear, engaging content for all customer-facing communications
Write a variety of content types from blogs to social media posts to long form original research pieces
Continuously improve existing content to increase visibility in search engine results
Conduct keyword research to identify new content opportunities
Support organic growth initiatives
Help with broader marketing efforts
Adhere to our cohesive brand voice and editing process
Work closely with our Content Manager to produce high quality content for our website

Requirements

BA/BS in English, Journalism, Communications, Public Relations, or Marketing or equivalent job experience
3+ years of professional digital copywriting experience
Financial industry experience and exceptional written communication skills
Superior understanding and application of grammar, spelling, punctuation, and syntax (knowledge of AP style preferred)
Experience writing for and managing corporate social media profiles
Proven experience with advertising copywriting, campaign management, PR or editorial is important for success
Ability to craft creative and strategic messaging that emotionally engage target audiences and core demographics
Must be self-directed with excellent follow through and initiative capabilities
Ability to work in a dynamic and fast-paced environment; ability to meet deadlines and be flexible to changing priorities; ability to efficiently manage time based on business priorities
Adaptable and flexible enough to rework copy based on legal, marketing and other stakeholder feedback and give and receive feedback productively
Experience using Ahrefs, google search console, other keyword research and SEO tools is a plus
Experience using ChatGPT and other LLMs / AI software is a plus
Experience with HTML & CSS is a plus
Experience with WordPress specifically is a plus

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital copywritingSEO keyword researchadvertising copywritingcampaign managementPReditorialHTMLCSSWordPresscontent optimization

Soft Skills

written communicationcreative messagingstrategic messagingself-directedinitiativetime managementadaptabilityflexibilityfeedbackengagement