NILO BRANDS

Digital Marketing

• - Identify, research, and contact influencers aligned with the brand across different niches and audiences
• - Build and maintain long-term relationships with creators and influencers
• - Negotiate collaborations, partnerships, barter deals, and paid campaigns
• - Coordinate deliverables, timelines, and campaign expectations with influencers
• - Review influencer content before publishing to ensure alignment with brand guidelines
• - Maintain and organize an influencer database with active and potential collaborators
• - Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
• - Monitor campaign performance and adjust targeting, creatives, and budgets when needed
• - Track campaign metrics and identify opportunities to improve engagement, reach, and conversions
• - Support online shop growth through paid advertising strategies
• - Work closely with the Brand Designer to help organize and plan social media content
• - Bring creative ideas for reels, TikToks, campaigns, and trending content
• - Help structure monthly content plans aligned with the brand strategy
• - Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industryWrite briefs, content ideas, captions, and creative direction for campaigns and videos
• - Provide biweekly and monthly reports with campaign and social media performance
• - Analyze content and ad performance to support marketing decisions
• - Share recommendations and growth opportunities based on data and results

Digital Marketing, Content Specialist