Digital Marketing, Content Specialist

NILO BRANDS

Digital Marketing Specialist enhancing brand presence through influencer and paid media strategies. Collaborating with creatives and analyzing performance metrics to drive e-commerce growth.

Posted 7/26/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing and paid media strategies, with a strong focus on campaign optimization and performance analysis. Proficient in managing Meta Ads and TikTok Ads, while effectively coordinating influencer collaborations and content planning.

Highest-signal resume keywords

Influencer MarketingMeta Ads ManagementTikTok Ads ManagementCampaign Performance AnalysisContent Calendar Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer ResearchNegotiationCampaign OptimizationPerformance Metrics AnalysisSocial Media Trends Understanding

Soft Skills

Strong CommunicationCreative ThinkingIndependent Work

Tools & Technologies

Meta Ads ManagerTikTok AdsInfluencer Database Management

Industry Keywords

WellnessBeverageCPGFitnessLifestyle Brands

About the role

Key responsibilities & impact

- Identify, research, and contact influencers aligned with the brand across different niches and audiences
- Build and maintain long-term relationships with creators and influencers
- Negotiate collaborations, partnerships, barter deals, and paid campaigns
- Coordinate deliverables, timelines, and campaign expectations with influencers
- Review influencer content before publishing to ensure alignment with brand guidelines
- Maintain and organize an influencer database with active and potential collaborators
- Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
- Monitor campaign performance and adjust targeting, creatives, and budgets when needed
- Track campaign metrics and identify opportunities to improve engagement, reach, and conversions
- Support online shop growth through paid advertising strategies
- Work closely with the Brand Designer to help organize and plan social media content
- Bring creative ideas for reels, TikToks, campaigns, and trending content
- Help structure monthly content plans aligned with the brand strategy
- Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industryWrite briefs, content ideas, captions, and creative direction for campaigns and videos
- Provide biweekly and monthly reports with campaign and social media performance
- Analyze content and ad performance to support marketing decisions
- Share recommendations and growth opportunities based on data and results

Requirements

What you’ll need

- 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles
- Experience managing Meta Ads and/or TikTok Ads campaigns
- Experience coordinating influencers, creators, or UGC collaborations
- Strong understanding of Instagram, TikTok, and social media trends
- Ability to think creatively while also understanding performance metrics and growth strategies
- Experience planning social media content calendars or campaign strategies
- Strong communication and negotiation skills
- Comfortable working independently in a remote environment
- Intermediate to advanced English required
- Experience working with US-based brands or audiences is a strong plus
- Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus

Benefits

Comp & perks

- Superior than average compensation
- Paid time off & Holiday
- Top level Training and personal growth