
Senior Measurement & Business Intelligence Architect
Nielsen
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $93,500 - $173,700 per year
Job Level
About the role
- Act as the analytical engine of the marketing department
- Be the primary architect of our data strategy, bridging the gap between raw data and executive insight
- Deliver prescriptive insights that recommend specific actions
- Design, build, and maintain executive-level dashboards and performance metrics
- Lead the development of Multi-Touch Attribution and Media Mix Modeling
- Build and deploy models for lead scoring, churn prediction, and CLV
- Manage and guide one dedicated Data Analyst, ensuring accuracy and consistency
Requirements
- 6-8 years in Marketing Analytics, Data Science, or Business Intelligence
- Expert proficiency in SQL, Python/R, and visualization tools like Looker
- Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud)
- Ability to translate complex data sets into clear, actionable business narratives for leadership
Benefits
- health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- generous paid time off policy
- company provided car for those who qualify
- discretionary incentive/bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythonRdata strategyMulti-Touch AttributionMedia Mix Modelinglead scoringchurn predictionCLVdata visualization
Soft Skills
analytical thinkingcommunicationleadershipguidanceaccuracyconsistencyactionable insightsnarrative development