Nielsen

Senior Measurement & Business Intelligence Architect

Nielsen

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $93,500 - $173,700 per year

Job Level

Tech Stack

About the role

  • Act as the analytical engine of the marketing department
  • Be the primary architect of our data strategy, bridging the gap between raw data and executive insight
  • Deliver prescriptive insights that recommend specific actions
  • Design, build, and maintain executive-level dashboards and performance metrics
  • Lead the development of Multi-Touch Attribution and Media Mix Modeling
  • Build and deploy models for lead scoring, churn prediction, and CLV
  • Manage and guide one dedicated Data Analyst, ensuring accuracy and consistency

Requirements

  • 6-8 years in Marketing Analytics, Data Science, or Business Intelligence
  • Expert proficiency in SQL, Python/R, and visualization tools like Looker
  • Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud)
  • Ability to translate complex data sets into clear, actionable business narratives for leadership
Benefits
  • health & wellness plans
  • 401(k) retirement coupled with a Nielsen match
  • generous paid time off policy
  • company provided car for those who qualify
  • discretionary incentive/bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLPythonRdata strategyMulti-Touch AttributionMedia Mix Modelinglead scoringchurn predictionCLVdata visualization
Soft Skills
analytical thinkingcommunicationleadershipguidanceaccuracyconsistencyactionable insightsnarrative development