Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
Meet the Marketing team to get a clear understanding of our products, target audiences, and value proposition
Meet with the Product, Business Operations and Revenue Operations teams to get a clear understanding of the wealth of data available to you
Build your knowledge of Niche’s Salesforce instance, as well as the data, reports, and resources that inform the marketing
Start building relationships and trust with key stakeholders on the Marketing, Product, Sales, Business Operations and Revenue Operations teams
Begin to develop a deep understanding of Niche’s various buying audiences by conducting research and gather insights about target personas, buyer needs, and the purchasing-decision process for the organization’s products
Partner closely with product team to gain a deep understanding of product vision and upcoming functionality
Develop a deep understanding of the market, our competitors, and our differentiators
Collaborate closely with the sales and brand strategy teams to ensure product narratives are resonating in the market, and create feedback loops to refine the narratives and positioning
Proactively review, identify, and flag trends and takeaways seen within our data, partner data, and industry data
Conduct win/loss interviews and ongoing analysis to determine customer product adoption
Develop new, compelling narratives for key data insights including Niche's Monthly Insights Report, Enrollment Funnel Analysis, and Niche Audience Insights Report
Provide key insights to the team to inform our roadmap, identify industry trends and pursue strategic partnerships that enhance our market positioning and expand our reach
Become an expert in Niche data and a champion of its use throughout the organization — internally and externally
Become a key stakeholder in the growth of the Niche brand

Requirements

3–5 years of experience in product marketing, or in a marketing role with demonstrated ownership of product marketing initiatives
Experience in data insights and data product offerings
Experience in Education, EdTech and/or B2B SaaS is preferred
Familiarity with data tools such as Tableau, Snowflake and Salesforce is preferred
Excellent communication skills with the ability to convey complex insights to both technical and non-technical audiences
Excellent written and verbal communication skills
Highly analytical mindset, with the ability to use data to drive decision-making
Proven track record of getting things done
Able to thrive and quickly adapt in a fast-paced, team-oriented environment
You have the ability to build relationships and collaborate effectively with multiple stakeholders
You are a strong problem solver and strategic thinker
You are organized and self-disciplined, with the ability to meet tight deadlines

Benefits

Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
Flexible Paid Time Off Policy
Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
Meaningful 401(k) with employer match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingdata insightsdata product offeringsanalytical mindsetproblem solvingstrategic thinking

Soft Skills

communication skillswritten communicationverbal communicationrelationship buildingcollaborationorganizationself-disciplineadaptability