Strategic Advisor
NextEra Energy, Inc.
full-time
Posted on:
Location Type: Office
Location: Juno Beach • Florida • United States
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About the role
- Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
- Collaborate with the Brand team to execute the company’s vision across social media channels
- Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
- Influence and secure budgets to run successful social media campaigns
- Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
- Guide executive thought leadership on LinkedIn and other platforms
- Oversee emergency communications and social customer service management
- Lead vendor and operations management for social media initiatives
- Integrate paid and organic efforts to maximize ROI
- Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
- Develop perspectives on agent engine optimization and influencer marketing
- Ensure all campaigns and content reflect brand standards and strategic messaging
- Perform other job-related duties as assigned
Requirements
- Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
- Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
- Demonstrated success in securing executive buy-in and resources for social media initiatives
- Experience managing and developing social media teams
- Strong understanding of social media landscape, best practices and analytics tools
- Excellent communication, leadership and relationship-building skills
Benefits
- NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategysocial media analyticsmetrics frameworksperformance data analysisinfluencer marketingcontent optimizationcampaign managementdigital marketingemergency communicationscustomer service management
Soft Skills
communicationleadershiprelationship-buildinginfluencecollaborationadvisory skillsstrategic thinkingpersuasionteam managementcross-functional collaboration