NextEra Energy, Inc.

Lead, Social Media, Community & Brand Engagement

NextEra Energy, Inc.

full-time

Posted on:

Location Type: Office

Location: Houston • Texas • United States

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Job Level

Senior

About the role

  • Own organic social strategy across all three brands, aligned to brand positioning, content pillars, and business objectives.
  • Define content pillars, editorial calendars, publishing cadence, and platform-specific strategies (Meta, TikTok, Reddit, emerging channels).
  • Identify social trends, cultural moments, and AI-driven content opportunities to drive relevance and sustained growth.
  • Lead social community care across brands, ensuring timely, empathetic, and on-brand responses at scale.
  • Own paid social strategy and execution, including testing, optimization, and performance reporting.
  • Lead ongoing brand communications that inform, engage, and reinforce each brand’s promise.
  • Identify and manage agency partners across content, creative, and paid media.

Requirements

  • 8+ years of experience in social media, digital marketing, brand communications, or community management.
  • Proven ownership of organic and paid social strategies.
  • Deep expertise across major and emerging social platforms (Meta, TikTok, Reddit).
  • Experience building social customer care workflows with Customer Care teams.
  • Strong cross-functional and agency leadership skills.
  • Data-driven mindset with excellent written and verbal communication skills.
  • Preferred Experience in regulated or highly scrutinized industries.
  • Background in energy, utilities, telecom, or consumer services.
  • Experience leading social and community programs across multiple brands.
Benefits
  • NextEra Energy offers a wide range of benefits to support our employees and their eligible family members.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategypaid social strategycontent pillarseditorial calendarsperformance reportingcommunity managementdata-driven mindsetsocial customer care workflowsoptimizationtrend identification
Soft Skills
leadershipcommunication skillscross-functional collaborationempathytimelinesscreativitystrategic thinkingagency managementengagementbrand reinforcement