Nextech Systems

Product Marketing Manager – Customer

Nextech Systems

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

SFDC

About the role

  • Develop customer engagement and retention programs that drive product adoption, retention and expansion.
  • Create customer lifecycle campaigns, onboarding, renewals, product updates, upsell and cross-sell.
  • Create enablement content (best practice guides, adoption playbooks, thought leadership for existing users).
  • Collaborate with Product Teams to translate roadmaps and products into clear customer value messaging.
  • Build and manage customer advocacy programs; case studies, testimonials, references, speaker recruitment and award submissions.
  • Plan and execute customer-focused events (user conferences, roundtables, webinars, workshops).
  • Partner with events team to deliver tailored experiences for the customer segment.
  • Manage customer participation in broader marketing campaigns (joint webinars, success stories).
  • Partner with Product Management on advisory boards and customer councils.
  • Work closely with Product Marketing peers, Customer Success, and Sales to ensure cohesive messaging across the customer journey.
  • Ensure customer marketing efforts are integrated into overall GTM and demand gen strategies.
  • Demonstrate the impact of customer marketing on revenue growth and customer lifetime value.
  • Carry out additional responsibilities assigned based on business need.

Requirements

  • At least 3 years of customer-specific product marketing experience
  • Experience working with a SaaS company
  • Experience in Healthcare or health technology desirable
  • Bachelor’s degree in business or marketing
  • Strong written communication skills
  • Strong presentation skills
  • Excellent people and management skills to interact with colleagues, cross-functional teams, clients, and third parties
  • Technical background with familiarity in Agile and Scrum development (preferred)
  • Knowledgeable in Salesforce.com (preferred)
  • Product Marketing Alliance Certification (preferred)