Product Marketing

• Develop customer engagement and retention programs that drive product adoption, retention and expansion.
• Create customer lifecycle campaigns, onboarding, renewals, product updates, upsell and cross-sell.
• Create enablement content (best practice guides, adoption playbooks, thought leadership for existing users).
• Collaborate with Product Teams to translate roadmaps and products into clear customer value messaging.
• Build and manage customer advocacy programs; case studies, testimonials, references, speaker recruitment and award submissions.
• Plan and execute customer-focused events (user conferences, roundtables, webinars, workshops).
• Partner with events team to deliver tailored experiences for the customer segment.
• Manage customer participation in broader marketing campaigns (joint webinars, success stories).
• Partner with Product Management on advisory boards and customer councils.
• Work closely with Product Marketing peers, Customer Success, and Sales to ensure cohesive messaging across the customer journey.
• Ensure customer marketing efforts are integrated into overall GTM and demand gen strategies.
• Demonstrate the impact of customer marketing on revenue growth and customer lifetime value.
• Carry out additional responsibilities assigned based on business need.

Product Marketing Manager – Customer

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing