NEXT|HEALTH

Growth Marketing

• Own all marketing data, reporting, and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel, channel, creative, and location performance.
• Define KPI frameworks (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
• Ensure data integrity across web, CRM, app, paid media, and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting, proactively surfacing insights and performance risks or opportunities in real time.
• Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.
• Optimize conversion at every stage of the customer journey.
• Improve landing pages, lead capture flows, and consult booking systems.
• Build scalable lead nurture programs across email, SMS, and lifecycle channels.
• Run continuous A/B and multivariate testing across web, app, and funnels, optimizing creative, copy, offers, and user experience for conversion.
• Scale learnings across channels and touchpoints.
• Own the marketing technology ecosystem (CRM, CMS, analytics, app, dashboards, booking systems).
• Define the martech roadmap and integration priorities.
• Ensure all systems support both conversion and clean data capture.
• Own member lifecycle from acquisition through retention, reactivation, and advocacy.
• Build segmented email, SMS, push, and in-app engagement programs.
• Drive upsell, cross-sell, referrals, and reactivation.
• Partner with operations on retention and engagement strategies.
• Partner with Brand/Creative to develop high-performing performance creative.
• Build rapid testing and iteration frameworks for creative scaling.
• Use performance data to continuously improve creative output.
• Own SEO strategy across corporate and location pages.
• Manage Google Business Profiles and local search performance for all locations.
• Oversee reputation management and review generation.
• Drive organic authority in the longevity and health optimization category.
• Build scalable marketing playbooks for corporate and local execution.
• Support franchisees and General Managers with tools, training, and reporting.
• Lead local campaigns, grand openings, and co-op marketing programs.
• Deliver consistent performance reporting across all locations.
• Own all external marketing agencies and vendor relationships.
• Define KPIs, scopes, and performance accountability standards.
• Evaluate, optimize, and replace partners based on performance.
• Manage contracts and marketing vendor budgets.
• Own full marketing budget planning, allocation, pacing, and reconciliation.
• Build revenue-linked forecasting models tied to spend and unit economics.
• Present ROI and performance accountability to executive leadership.
• Deploy AI across paid media, creative, lifecycle, segmentation, and reporting.
• Implement automation to improve efficiency, testing velocity, and personalization.
• Continuously evaluate and integrate emerging AI tools.
• Build systems that scale output without increasing manual workload.
• Partner with Brand, Creative, Operations, Finance, and Technology teams.
• Align marketing strategy with company growth and operational execution.
• Support executive leadership with reporting, insights, and growth strategy.

VP, Growth Marketing