NewVine Employment Group

Social Media Manager

NewVine Employment Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $1,200 per month

About the role

  • Develop and implement an annual social media strategy aligned with brand goals, product launches and regulatory requirements
  • Produce high-quality, platform-appropriate content (copy, images, video, reels, stories) that educates, engages and converts
  • Own day-to-day community engagement—respond to comments and messages, moderate conversations, and foster a positive brand community
  • Plan, run and optimise paid and organic campaigns across channels (Instagram, Facebook, X, TikTok, LinkedIn where appropriate)
  • Ensure all social content complies with South African regulations and platform policies for hemp and cannabis products; manage approvals and maintain audit-ready records
  • Track KPIs, generate regular performance reports and translate insights into actionable recommendations to improve ROI and audience growth
  • Work closely with product, sales, customer service and legal teams to align messaging, product launches and customer communications
  • Identify, onboard and manage partnerships with creators and community partners in line with brand and compliance guidelines
  • Stay current with social trends, platform features and industry best practices to keep our approach innovative and effective

Requirements

  • 2+ years’ experience in social media management, preferably within CPG, wellness, hemp or cannabis-related brands
  • Proven ability to create engaging content and grow organic and paid social channels
  • Strong copywriting and visual storytelling skills; experience producing short-form video content
  • Experience managing paid social campaigns and working with ad platforms, targeting and optimisation practices
  • Familiarity with advertising and cannabis/hemp regulations, or willingness to quickly learn compliance requirements
  • Proficient with social management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, native platform insights)
  • Excellent stakeholder communication skills and ability to work cross-functionally
  • Strong organisational skills, attention to detail and ability to manage multiple campaigns and content calendars
  • Degree or diploma in Marketing, Communications, Media or equivalent practical experience is preferred.
Benefits
  • Opportunities for professional development
  • Training and career progression within a growing industry
  • A collaborative, inclusive and purpose-driven work environment
  • Flexible working arrangements and support for work–life balance
  • Access to industry events, conferences and learning resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationcopywritingvisual storytellingpaid social campaignscampaign optimisationKPI trackingperformance reportingcommunity engagementregulatory compliance
Soft Skills
stakeholder communicationcross-functional collaborationorganisational skillsattention to detailcreativityadaptabilityproblem-solvingtime managementrelationship managementstrategic thinking
Certifications
degree in Marketingdegree in Communicationsdegree in Mediadiploma in Marketingdiploma in Communicationsdiploma in Media