Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela’s marketing objectives, growth targets, and company OKRs.
Serve as the senior leader over Newsela’s end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions.
Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions.
Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance.
Define and govern Newsela’s marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics.
Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks.
Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems.
Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations.
Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and continuous improvement.

Requirements

8+ years in Marketing Operations, Revenue Operations, or Analytics within B2B SaaS environments.
Deep expertise in advanced analytics, including attribution modeling, experimentation, forecasting, and BI tools (e.g., Tableau).
Proven ability to build complex systems, automate operational workflows, and establish scalable operating frameworks.
Strong leadership skills with experience guiding teams through analytical and technical work.
Exceptional communication skills, with the ability to distill sophisticated analyses into clear guidance for stakeholders at all levels.
A strategic thinker with the capacity to operate at both a high altitude and a hands-on analytical depth.

Benefits

Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationsrevenue operationsanalyticsattribution modelingexperimentationforecastingbusiness intelligenceautomated workflowsoperational frameworksdata integrity

Soft Skills

leadershipcommunicationstrategic thinkingmentoringaccountabilityinnovationcontinuous improvementinfluencingguidancecollaboration