Newrez LLC

Senior Director – New Customer Acquisition

Newrez LLC

full-time

Posted on:

Location Type: Office

Location: Fort Washington • North Carolina • Pennsylvania • United States

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Job Level

Senior

About the role

  • Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.
  • Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.
  • Identify new customer segments, market opportunities, and channel expansion opportunities.
  • Own test and learn roadmaps, creative optimization cycles, and audience development plans.
  • Support and manage partner programs to expand reach and accelerate customer growth.
  • Lead and develop a high-performing acquisition team including channel managers, strategists, and growth specialists.
  • Collaborate closely with Product, Sales, Technology, Data, and Analytics teams to align acquisition initiatives with broader business goals.
  • Set clear performance objectives, manage budgets, and support professional development.
  • Present acquisition performance, insights, and optimization recommendations to senior leadership.
  • Ability to effectively and accurately convey information to others.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
  • 10+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • 3+ years of experience leading teams or complex cross functional initiatives.
  • Demonstrated success scaling multichannel acquisition programs in a data driven environment.
  • Experience managing agencies, partners, and sizable acquisition budgets.
  • Deep expertise in paid media channels, CRM based nurture, and audience targeting.
  • Strong analytical capabilities with the ability to translate data into acquisition strategy.
  • Experience working with Martech and data platforms supporting acquisition programs.
  • High learning agility and ability to thrive in a fast-paced, dynamic environment.
  • Strong verbal communication skills; strong writing and composition abilities.
  • Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
  • Strong influencing and negotiation skills; consultative and collaborative work style.
  • High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.
  • Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.
  • Strong project management capability.
  • Self-directed and comfortable working with ambiguity and uncertainty.
  • High degree of professional maturity, integrity, ability to maintain confidential data and information.
  • High degree of business acumen; strong technical aptitude.
  • Strong Microsoft Office skills.
Benefits
  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital acquisitionperformance marketinggrowth marketingmultichannel acquisition programsdata analysispaid media channelsCRMaudience targetingproject managementbudget management
Soft Skills
analytical capabilitiesverbal communicationwriting skillsinterpersonal skillsinfluencing skillsnegotiation skillscollaborative work stylelearning agilityability to manage prioritiesprofessional maturity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA