Newrez LLC

Senior Director – Martech Innovation

Newrez LLC

full-time

Posted on:

Location Type: Office

Location: Fort Washington • North Carolina • Pennsylvania • United States

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Job Level

Senior

About the role

  • Execute and evolve the enterprise Martech roadmap to support scalable, automated, and personalized marketing campaigns.
  • Evaluate and implement emerging Martech capabilities to maintain competitive advantage.
  • Ensure seamless integration between Martech platforms, CRM systems, data platforms, and AI‑enabled tools.
  • Support vendor evaluation, platform governance, and contract management in partnership with leadership.
  • Lead the development and optimization of automated, scalable marketing workflows across channels.
  • Design and operationalize personalization frameworks leveraging analytics, segmentation, and data science.
  • Enable efficient lead routing, nurturing, and customer engagement across the full funnel.
  • Partner with Technology and Data teams to ensure infrastructure reliability, data quality, security, and compliance.
  • Drive experimentation with new channels, AI capabilities, predictive journeys, and intelligent targeting.
  • Lead and develop a high performing team of Martech product owners, technical marketers, and platform specialists.
  • Oversee training, enablement, and change management to drive Martech adoption across Marketing and Sales.
  • Set clear performance goals, manage budgets, and support professional development.
  • Present platform performance, optimization opportunities, and technology recommendations to senior leadership.
  • Collaborate cross functionally to align Martech capabilities with business and growth objectives.
  • Ability to effectively and accurately convey information to others.
  • Performs related duties as assigned by management.

Requirements

  • Bachelor’s degree in Marketing, Information Systems, Business, or a related field required; advanced degree preferred.
  • 10+ years of experience in marketing technology, digital marketing operations, or Martech.
  • 3+ years of experience leading teams or complex cross‑functional initiatives.
  • Proven experience implementing and scaling sophisticated Martech stacks in a regulated or enterprise environment.
  • Strong understanding of CRM systems, CDPs, marketing automation platforms (e.g., SFMC), and AI‑enabled tools.
  • Expertise in marketing automation, personalization, customer journey orchestration, and platform integration.
  • Strong technical aptitude with familiarity in data structures, APIs, and system architecture.
  • Ability to translate complex technology concepts into practical business outcomes.
  • High learning agility and ability to thrive in a fast-paced, dynamic environment.
  • Strong verbal communication skills; strong writing and composition abilities.
  • Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
  • Strong influencing and negotiation skills; consultative and collaborative work style.
  • Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.
  • Strong project management capability.
  • Self-directed and comfortable working with ambiguity and uncertainty.
  • High degree of professional maturity, integrity, ability to maintain confidential data and information.
  • High degree of business acumen; strong technical aptitude.
  • Strong Microsoft Office skills.
Benefits
  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technologydigital marketing operationsMartech stack implementationCRM systemsCDPsmarketing automation platformspersonalizationcustomer journey orchestrationdata structuresAPIs
Soft Skills
leadershipcommunicationinterpersonal skillsinfluencingnegotiationproject managementadaptabilitycollaborationproblem-solvingprofessional maturity