Newrez LLC

Product Marketing Manager

Newrez LLC

full-time

Posted on:

Location Type: Hybrid

Location: Fort Washington • North Carolina • Pennsylvania • United States

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About the role

  • Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
  • Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
  • Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
  • Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
  • Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
  • Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
  • Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
  • Serve as the primary marketing point of contact for product-related requests and launches.
  • Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
  • Operate with a strong bias toward action and problem-solving in a fast-paced environment.

Requirements

  • Bachelor’s degree in marketing, Business, or related field required.
  • 6–10 years of experience in product marketing, channel marketing, or B2B/B2B2C marketing.
  • Mortgage or financial services experience is strongly preferred.
  • Demonstrated experience creating enablement materials for sales teams or external partners.
  • Prior people leadership or project leadership experience preferred.
  • Exceptional copywriting and storytelling skills.
  • Strong execution and project management capabilities.
  • Comfort testing new formats, channels, and distribution models.
  • Ability to balance creativity with regulatory and compliance requirements.
  • Highly collaborative with strong stakeholder management skills.
  • Data-informed decision-making mindset.
  • Comfortable working hands-on while influencing at a senior level.
  • Proficiency in Microsoft Office; familiarity with CRM and MarTech platforms a plus.
Benefits
  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingchannel marketingB2B marketingcopywritingstorytellingproject managementsales enablementdata-informed decision-makingregulatory compliance
Soft Skills
collaborationstakeholder managementcreativityproblem-solvingexecutionleadership