Newfold Digital

Senior Performance Media Manager

Newfold Digital

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
  • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
  • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
  • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
  • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
  • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
  • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights
  • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
  • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
  • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
  • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
  • Lead budget planning, forecasting, and financial reconciliation across all paid media channels
  • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

Requirements

  • 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying
  • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
  • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
  • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
  • Experience managing influencer/creator partnerships within a paid media context
  • Excellent project management skills and comfort working in a fast-moving, cross-functional environment
  • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus
Benefits
  • Excellent Health Insurance options to fit you
  • HSA
  • Medical, Dental, Vision
  • Matching 401K
  • Life/ AD&D /STD/LTD
  • Tuition Reimbursement
  • Pet Insurance
  • Generous vacation policy
  • Work-life balance
  • Diversity and inclusion programs
  • Learning and development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediacampaign managementaudience targetingcampaign optimizationbudget planningfinancial reconciliationperformance marketinginfluencer partnershipsdata analysismeasurement strategy
Soft Skills
analytical skillsproject managementcommunicationcollaborationstrategic thinkingleadershiprelationship managementadaptabilityproblem-solvingpresentation skills