Newell Brands

Market Development Manager – Home Fragrance

Newell Brands

full-time

Posted on:

Location Type: Hybrid

Location: Norwalk • Connecticut • Massachusetts • United States

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Salary

💰 $138,400 - $169,200 per year

About the role

  • Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.
  • Leverages customer strategies driven by the enterprise and financial reports to extrapolate strategic opportunities.
  • Helps develop Category Playbooks and tactics (DSMP expectations).
  • Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
  • Helps identify new business opportunities and aligns resources to capture incremental opportunities.
  • Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.
  • Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers.
  • Constantly monitors competitive activity, is an Industry expert for the Newell’s Home Fragrance segment.
  • Helps ensure Segment business plan execution and delivery.
  • Identifies & understands Pan Newell Risks, opportunities and Sales Capability development.
  • Escalates to Sr. Leadership where appropriate.
  • Helps with the execution of Segment DSMP objectives.
  • Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
  • Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
  • Partners with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share.
  • Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
  • Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
  • Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.
  • Helps prepare for complex, high value customer negotiations to deliver mutually beneficial outcomes for segment and customers.
  • Helps with the development of all Global Sales Stories for the business segments top selling initiatives.

Requirements

  • Bachelor’s degree in marketing, business, or related field.
  • 5+ years in market planning, brand management, or related roles.
  • Experience with a CPG or durable company is a plus.
  • Advanced US retail customer knowledge.
  • Experience working with syndicated POS and Panel data.
  • Proven ability to partner with multiple teams in a matrixed organization to achieve results.
  • Strong business acumen with the ability to influence different key players within an organization.
  • Ability to travel 15% of the time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market planningbrand managementcommercial planningsales forecastingcustomer strategiescategory playbooksmerchandisingdata analysisstrategic opportunitiesbusiness plan execution
Soft Skills
business acumeninfluencingcollaborationnegotiationcommunicationstrategic thinkingproblem-solvingleadershipadaptabilityteamwork
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessrelated field degree