Newell Brands

Assistant Manager, Digital Marketing

Newell Brands

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • New Jersey • United States

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About the role

  • Assist in planning and executing retail media campaigns across platforms associated with Office Depot and Staples, including sponsored search, display ads and other retailer-specific advertising tools.
  • Ensure campaigns are aligned with overall brand strategies and promotional calendars.
  • Work with internal teams and external partners to support development of creative assets and messaging that resonate with target audiences.
  • Track campaign performance metrics, including impressions, clicks, conversion rates, ROAS and sales lift and ensure campaigns are meeting objectives.
  • Provide recommendations for adjustments to targeting, budgets, and creative assets to improve performance.
  • Collaborate with retail partners to test and implement new ad formats and strategies.
  • Partner with Brand Marketing, Sales and others to align retail media campaigns with broader marketing and sales initiatives.
  • Generate reports on campaign performance, highlighting key trends and actionable insights.
  • Analyze data to identify opportunities for growth and optimization across retail media platforms.
  • Share learnings and best practices with internal teams to inform future strategies.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1-3 years of experience in digital marketing, eCommerce, retail media, or a related role.
  • Experience working with Office Depot, Staples, or other office supply retailers is a plus.
  • Familiarity with retail media platforms and tactics, such as sponsored search, display advertising, and audience targeting.
  • Strong analytical skills with the ability to interpret data and provide actionable recommendations.
  • Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously.
  • Excellent communication and collaboration skills to work effectively with internal teams and external partners.
  • Proficiency in Excel and other reporting tools; experience with retail advertising platforms is a plus.
  • Interest in and understanding of the office supplies and writing categories is highly desirable.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingeCommerceretail mediacampaign performance metricsdata analysisaudience targetingreport generationconversion rate optimizationROASimpressions tracking
Soft Skills
analytical skillsdetail-orientedhighly organizedcommunication skillscollaboration skillsability to manage multiple campaignsrecommendation skillscreative asset developmentstrategic alignmentinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in a related field