Newell Brands

Associate Manager, E-Commerce

Newell Brands

full-time

Posted on:

Location Type: Office

Location: Shanghai • China

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About the role

  • Lead the daily operations and strategic planning for key DTC accounts (Douyin).
  • Monitor and analyze sales performance, customer behavior, and market trends to identify opportunities for growth.
  • Optimize product portfolio to ensure the right mix of hero products, new launches, and seasonal items that resonate with the target audience.
  • Develop and refine pricing strategies and mechanisms to maintain competitiveness, protect brand value, and maximize profitability.
  • Manage the execution of live-streaming room, formulate the winning formula of short video content.
  • Develop and execute comprehensive digital marketing plan across channels to drive traffic, conversion, and basket size.
  • Formulate and manage a comprehensive influencer (KOL/KOC) strategy.
  • Work closely with marketing, supply chain, and creative agencies to ensure seamless campaign execution and inventory availability.
  • Conduct regular business reviews, analyzing KPIs to identify trends, opportunities, and areas for improvement.
  • Provide actionable recommendations to senior management.

Requirements

  • Bachelor's degree required
  • 5+ years of solid experience in ecommerce
  • Demonstrated experience in managing high-volume DTC channels (Douyin) for reputable brands
  • Strong understanding of DTC ecosystem, including trends, algorithms, and user behavior.
  • Excellent analytical skills with the ability to interpret data and generate business insight, make data-driven decisions.
  • Creative thinker with a passion for digital marketing and social media.
  • Exceptional communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Negotiation skill to align resources, trade investment with key internal and external stakeholder.
  • Fluent English is preferred for potential global collaboration.
Benefits
  • Health insurance
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommercedigital marketingdata analysispricing strategyinfluencer strategylive-streamingshort video contentKOLKOCsales performance analysis
Soft Skills
analytical skillscreative thinkingcommunication skillsinterpersonal skillsproject managementnegotiation skillsdata-driven decision makingadaptabilityteam collaborationtime management
Certifications
Bachelor's degree