New York City Tourism + Conventions

Research Analyst

• Hotel Reporting & Analysis: Produce and distribute weekly hotel performance reports, including data validation, trend analysis and concise written insights for internal stakeholders.
• Develop and maintain monthly hotel reporting, synthesizing performance trends, seasonality and market dynamics.
• Data includes both current hotel performance, as well as forward-looking trends.
• Build and maintain reporting tables using advanced Excel functionality, including pivot tables, lookups, calculated fields and structured templates.
• Contribute to Tableau dashboards used for hotel and market performance reporting, ensuring data accuracy and clear visual storytelling.
• Visitor Trends & Market Analysis: Analyze visitor trends under the direction of the Research Manager to support organizational insights and strategic planning.
• Assist with visitor segmentation analysis, including demographic, behavioral, geographic and trip-purpose segments.
• Support cohort studies to understand changes in visitor behavior over time (e.g., repeat visitation, seasonality, booking patterns).
• Analyze and synthesize government and public-sector visitation data (e.g., census, transportation, border, or tourism datasets) to inform market profiles.
• Help build visitor profiles, summary presentations and fact sheets for internal teams, members and external stakeholders.
• Translate complex datasets into clear, well-structured tables, charts, and narratives appropriate for non-technical audiences.
• Ad Hoc Analysis: Provide ad hoc analytical support to the research, sales, membership and marketing teams under the direction of the VP of Research, including market performance summaries and custom data requests.
• Translate quantitative analysis into clear, actionable insights aligned with marketing and organizational priorities.
• Support the creation of summary tables, charts and visuals in Excel and Tableau for presentations and internal readouts.
• Research Operations & Communications: Monitor and answer the research email inbox daily and ensure responses are sent within 24 hours, escalating complex inquiries to the Research Manager and Research VP when appropriate.
• Monitor and maintain the membership research portal, ensuring content is accurate, up to date and easy to navigate.
• Apply consistent tagging and metadata standards to all research collateral (reports, presentations, datasets) to support discoverability and knowledge management.

Chief Marketing Officer

• Provide high-level, confidential support to EVP, Global Communications and the Chief Marketing Officer.
• Manage complex schedules, coordinate meetings and communications, and support leadership engagement with internal and external stakeholders.
• Act as a point of contact for internal and external stakeholders.
• Coordinate executive meetings, agendas, and materials.
• Handle sensitive information with discretion and capture notes, track action items, and ensure follow-up.
• Support strategic initiatives led by Global Communications and Marketing.

Executive Assistant to CMO, EVP – Global Comms

Operations

• Serve as the primary day-to-day point of contact for external media agency partners, managing deliverables, timelines, reporting, and adherence to approved media plans
• Review agency outputs for quality, accuracy, and alignment with approved plans
• Monitor campaign performance against established KPIs
• Prepare regular performance summaries and reports for internal stakeholders
• Support insight development by compiling data, trends, and findings for review by senior leadership
• Track and reconcile media budgets across campaigns and programs
• Ensure spend aligns with approved budgets and flag variances or risks as needed
• Support internal budget reporting and documentation
• Work closely with internal marketing, digital, project management, and content teams to support integrated campaign execution
• Maintain clear communication, documentation, and timelines to ensure alignment across teams

Research Analyst

Executive Assistant to CMO, EVP – Global Comms

Manager, Media Operations