New Relic

Director, Web Strategy

New Relic

full-time

Posted on:

Location Type: Remote

Location: Connecticut • United States

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Salary

💰 $230,000 - $288,000 per year

Job Level

Lead

About the role

  • Oversee and manage the team responsible for New Relic’s web presence.
  • Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
  • Partner with cross-functional teams (e.g. Product, Creative,Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives.
  • Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
  • Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
  • Scale our GEO/AEO strategy and execution across our website as well as referral sites.
  • Oversee the technical architecture, platform selection, and technology stack.
  • Oversee development team (internal developers and/or external agencies) in building and maintaining the website.
  • Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
  • Create comprehensive performance dashboards and regular reporting for stakeholders.

Requirements

  • Bachelor’s or Master’s degree
  • 7-10+ years of experience in digital marketing, web strategy, or related roles
  • Strong analytical skills with experience using web analytics platforms
  • Understanding of SEO, SEM, and digital marketing best practices
  • Excellent written and verbal communication skills
  • Project management experience with ability to manage multiple initiatives
  • Experience leading web application development teams to deliver against KPIs at scale.
  • Solid understanding of CSS, Git and JavaScript.
  • Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
  • Extensive experience planning and managing against concrete business performance objectives in a product-led software business
  • Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
  • Experience with content management systems and web technologies
  • Fluency in English.
Benefits
  • healthcare
  • dental
  • vision
  • parental leave and planning
  • mental health benefits
  • 401(k) plan and match
  • flex time-off
  • 11 paid holidays
  • volunteer time-off
  • other competitive benefits designed to improve the lives of our employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web strategydigital marketingSEOSEMCSSGitJavaScriptA/B testingweb analyticsperformance dashboards
Soft Skills
analytical skillswritten communicationverbal communicationproject managementcollaborative work style
Certifications
Bachelor’s degreeMaster’s degree