New Engen, Inc.

Senior Manager, Marketing Analytics

New Engen, Inc.

full-time

Posted on:

Location Type: Remote

Location: CaliforniaColoradoUnited States

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Salary

💰 $130,000 - $145,000 per year

Job Level

Tech Stack

About the role

  • Lead Analytics Strategy and Client Impact
  • Serve as a senior analytics partner across multiple client accounts
  • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals
  • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making
  • Translate complex data into clear, actionable insights that drive media performance and business outcomes
  • Confidently partner with clients in live discussions
  • Own Advanced Analytics Execution
  • Build and maintain queries, analyses, and models to answer complex client questions
  • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case
  • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks
  • Own Reporting, Insights, and Data Integrity
  • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools
  • Ensure accuracy, consistency, and integrity across analytics outputs
  • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity
  • Collaborate and Improve Analytics Operations
  • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies
  • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability
  • Support Team Growth (Future-State) by collaborating with and supporting analysts

Requirements

  • 7+ years of experience in analytics, reporting, or a related field
  • Proven ability to design and deliver measurement frameworks across multiple digital marketing channels
  • Strong hands-on experience building queries and analyses from raw data
  • Experience with dashboarding and data visualization; Tableau experience strongly preferred
  • Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce)
  • Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches
  • Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders
  • Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment
  • Curious, proactive problem-solver who thrives in a figure-it-out culture
  • Experience mentoring or guiding analysts is a plus
Benefits
  • Remote or hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Learning & career development programs
  • Commuter & transit benefits
  • Exclusive employee discounts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
analyticsmeasurement frameworksdata analysisdata visualizationmedia mix modelingincrementality analysisdashboard designquery buildingperformance reportingdata integrity
Soft skills
communicationcritical thinkingproblem-solvingorganizationaccountabilitycollaborationmentoringproactivityadaptabilityclient partnership