
Senior Manager, Marketing Analytics
New Engen, Inc.
full-time
Posted on:
Location Type: Remote
Location: California • Colorado • United States
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Salary
💰 $130,000 - $145,000 per year
Job Level
Tech Stack
About the role
- Lead Analytics Strategy and Client Impact
- Serve as a senior analytics partner across multiple client accounts
- Design and implement measurement frameworks that align to media strategies, business objectives, and client goals
- Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making
- Translate complex data into clear, actionable insights that drive media performance and business outcomes
- Confidently partner with clients in live discussions
- Own Advanced Analytics Execution
- Build and maintain queries, analyses, and models to answer complex client questions
- Apply critical thinking to determine the right data sources, structures, and methodologies for each use case
- Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks
- Own Reporting, Insights, and Data Integrity
- Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools
- Ensure accuracy, consistency, and integrity across analytics outputs
- Maintain documentation of data sources, methodologies, and processes to support scalability and continuity
- Collaborate and Improve Analytics Operations
- Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies
- Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability
- Support Team Growth (Future-State) by collaborating with and supporting analysts
Requirements
- 7+ years of experience in analytics, reporting, or a related field
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels
- Strong hands-on experience building queries and analyses from raw data
- Experience with dashboarding and data visualization; Tableau experience strongly preferred
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce)
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment
- Curious, proactive problem-solver who thrives in a figure-it-out culture
- Experience mentoring or guiding analysts is a plus
Benefits
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analyticsmeasurement frameworksdata analysisdata visualizationmedia mix modelingincrementality analysisdashboard designquery buildingperformance reportingdata integrity
Soft skills
communicationcritical thinkingproblem-solvingorganizationaccountabilitycollaborationmentoringproactivityadaptabilityclient partnership