Communications Specialist, Consultancy
Practice Greenhealth
DrupalJavaScriptWordPress
Digital Marketing Manager
New Disabled South
full-time
Posted on:
Origin: • 🇺🇸 United States • Alabama, Florida, Kentucky, Louisiana, North Carolina, Oklahoma
Visit company websiteSalary
💰 $80,000 per year
Job Level
Mid-LevelSenior
Tech Stack
DrupalWordPress
About the role
- The Digital Marketing Manager is responsible for collaborating on and executing New Disabled South’s digital marketing strategy, with a strong emphasis on email marketing, website management, digital campaigns, and performance reporting.
- Manage all aspects of email campaigns, including newsletters, advocacy alerts, fundraising appeals, and organizational announcements.
- Develop and test strategies to grow and segment email lists.
- Track campaign performance and optimize for engagement, conversions, and fundraising goals.
- Maintain and regularly update website content to ensure accuracy, accessibility, and alignment with brand and organizational priorities.
- Work with developers/designers as needed to improve website functionality, SEO, and user experience.
- Ensure the website is a strong hub for campaigns, storytelling, and resources.
- Create and manage content calendars across email and web.
- Coordinate with the Communications Associate, contractors, and leadership to ensure timely delivery of assets.
- Support cross-platform consistency of messaging, accessibility, and branding.
- Produce regular reports on email and website performance.
- Translate metrics into actionable recommendations to improve reach and engagement.
- Track KPIs aligned to organizational campaigns and goals.
Requirements
- 4+ years of experience in digital marketing, with proven success in email campaign management and website oversight that centers accessibility and inclusion.
- Strong project management skills with the ability to manage multiple priorities while working collaboratively in a values-driven, justice-oriented environment.
- Experience using email marketing platforms (e.g., Mailchimp, Constant Contact, Action Network, EveryAction, etc.) and website CMS (e.g., WordPress, Drupal, Squarespace), with a commitment to ensuring all digital content meets accessibility standards (e.g., alt text, plain language, captioning, screen reader compatibility).
- Strong writing and editing skills with a focus on audience engagement, particularly the ability to communicate complex ideas clearly, respectfully, and in alignment with disability justice principles.
- Demonstrated commitment to equity and justice, and an understanding of the cultural, social, and political realities faced by disabled people in the South.
- Willingness to actively participate in weekly team meetings and organizational check-ins, contributing to a culture of transparency, accountability, and collective care.
- Preferred: Experience managing external creative professionals (designers, developers, or agencies).
- Preferred: Strong analytical skills, including comfort with Google Analytics or comparable tools.
- Preferred: Familiarity with digital accessibility standards.
