Director of Digital Marketing
Upwardly Global
WordPress
Job Level
Lead
Tech Stack
WordPress
About the role
- Oversee all content that goes live on all internal gambling websites.
- Creating and executing the long-term strategy for the websites for both SEO & Content in close collaboration with the Director of SEO.
- Improve and maintain rankings on key commercial terms by creating good content, refreshing content and linking relevant pages together.
- When the time is right, build a sustainable team around the websites with dedicated writers and editors
- In this role, you will oversee the production of SEO-focused, commercial gambling content in a fast-paced environment.
- The Head of Content will be responsible for a team of editors & writers (20 people), producing new content and optimizing existing content to the highest editorial standards.
Requirements
- High level of affiliate gambling content experience
- SEO/Content management experience, preferably in the Gambling Affiliate industry.
- Having an eye for detail - knows what quality affiliate content looks like
- Experience with managing a small team
- Knowledge of WordPress is a must
- Self-motivated and highly organized
- Excellent writing and editing skills in English.
- Proficient with Google Search Console, Ahrefs and SurferSEO
