New Classrooms

Director of Product Marketing

New Classrooms

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $99,000 - $116,000 per year

Job Level

Lead

About the role

  • Lead Teach to One ’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey
  • Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success
  • Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendation
  • Manage the customer advisory council
  • Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and “how it works” narratives, grounded in real customer results
  • Lead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metrics
  • Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansion
  • Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing priorities
  • Collaborate with Sales and Program Success to develop campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansion
  • Collaborate with the Senior Director of Communications to align broader external storytelling with Teach to One priorities
  • Define and track success metrics, assess ROI, and drive iteration based on performance
  • Manage contractors/vendors and budgets to deliver high-quality outputs on time and on brand

Requirements

  • Bachelor’s degree in Marketing or a related field, or equivalent experience
  • Minimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teams
  • K-12 education sector experience required
  • Strong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot) and comfort using data to drive decisions
  • Proven experience in managing external vendors, as well as facilitating cross-functional collaboration
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementcampaign developmentcustomer insights synthesissuccess metrics trackingROI assessmentcross-functional collaboration
Soft Skills
leadershipcommunicationproject managementcollaborationvendor management