Neurons Lab

Marketing

• Own end-to-end ABM strategy, from platform setup to campaign execution
• Lead the setup and optimization of a new AI-driven ABM platform
• Design and execute end-to-end ABM strategies aligned with company goals
• Launch personalized, multi-channel campaigns to target enterprise accounts
• Craft account-specific messaging and value propositions for multiple stakeholders
• Partner closely with Marketing and Sales teams to drive pipeline growth
• Segment and prioritize accounts based on ICP and data insights
• Measure and report on campaign engagement, pipeline impact, and ROI
• Continuously optimize campaigns with A/B testing, personalization, and data insights
• Collaborate with content and design teams to produce tailored assets (case studies, playbooks)
• Stay current on ABM technology, AI-driven personalization, and industry trends
• Objectives: drive engagement with FSI executives, accelerate Lead→MQL conversions, and generate measurable pipeline impact
• KPIs: launch ~8 multi-channel ABM campaigns per quarter; achieve +30% engagement uplift; influence 5 opportunities per quarter with pipeline attribution

Account-Based Marketing Specialist