NetX.

Growth Marketing

• Own the full-funnel marketing strategy with a singular focus on new customer acquisition.
• Build ICPs, segment audiences, and create persona and psychographic profiles based on workflows, motivations, objections, and buying triggers.
• Lead multi-channel demand programs including paid digital, SEO/SEM, webinars, ABM, industry events, content syndication, email, and social.
• Establish lead scoring, nurture workflows, attribution tracking, and reporting dashboards tied to pipeline and revenue goals.
• Partner with Sales leadership to ensure lead quality, velocity, and conversion alignment.
• Develop high-impact product marketing and sales tools, including: Pitch decks, Persona-based demo scripts and talk tracks, Competitive battlecards, Product one-sheets and two-pagers, Case studies and industry-specific proof points, ROI and business case content.
• Drive the go-to-market strategy for our Next-Generation, AI-Powered Intelligence Platform, ensuring strong differentiation, clarity, and resonance in the market.
• Increase NetX visibility and category presence through storytelling, social, thought leadership, earned media, and integrated campaigns.
• Publish customer stories, testimonials, and case studies to support new business.
• Manage a two-person team of Marketing Execution Specialists responsible for campaign implementation and marketing operations.

Director, Growth Marketing