
Medical Brand Manager – Ethical Nutrition
Nestle
full-time
Posted on:
Location Type: Office
Location: Ho Chi Minh City • Vietnam
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About the role
- Drive brand performance — Develop and implement data-driven brand and medical marketing strategies to strengthen competitiveness and market share across the medical channel.
- Translate insights into action — Analyze market trends, portfolio performance, and HCP insights to create differentiated product positioning and quantified brand plans.
- Lead medical marketing initiatives — Design and execute impactful medical marketing projects that enhance brand visibility and scientific credibility.
- Manage product portfolio & launches — Oversee brand portfolio management, pricing strategy, and supply chain readiness to ensure seamless innovation and renovation (I&R) launches.
- Collaborate cross-functionally — Partner closely with the Nutrition Field Force, Key Account Managers, and distribution partners to align brand priorities and execution excellence.
- Engage Key Opinion Leaders (KOLs) — Build partnerships with HCPs and KOLs to strengthen product endorsement and advocacy.
- Champion product innovation — Identify opportunities in formulation, communication, and positioning to drive superiority versus competition, and work with regional/global teams on renovation initiatives.
- Enable field teams — Develop effective scientific communication materials, detailing aids, and training tools that empower Nutrition Advisors and sales teams to execute brand strategies effectively.
Requirements
- Medical or healthcare background (Pharmacist, Doctor, or equivalent degree) is a must.
- Minimum 5 years of brand management experience in nutrition, pharmaceutical, or healthcare industry, managing multiple products or portfolios.
- Proven success in developing and executing strategic brand and medical marketing plans under demanding market conditions.
- Strong ability to collaborate across functions (Sales, Medical, Supply Chain, Regional Marketing).
- Experience with infant or specialized medical nutrition brands is a strong plus.
- Excellent analytical, communication, and stakeholder management skills.
- Proactive, result-oriented, and passionate about improving patients’ nutritional outcomes.
Benefits
- Competitive compensation and development opportunities in an expanding healthcare business
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data-driven marketingbrand managementmedical marketingportfolio managementpricing strategyproduct launchesscientific communicationmarket analysisproduct positioningformulation development
Soft Skills
collaborationanalytical skillscommunication skillsstakeholder managementproactiveresult-orientedpassion for nutritionleadershipcross-functional teamworkstrategic thinking
Certifications
Pharmacist degreeDoctor degree