Manager, Consumer Insights
Nestle
full-time
Posted on:
Location Type: Office
Location: Seattle • Washington • United States
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About the role
- Provide consumer perspectives and solutions to brand management.
- Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor.
- Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.
- Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance.
- Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative.
- Partner with insights functions across Foresight, Analytics, and Shopper, fostering a unified team perspective.
- Communicate existing consumer sentiment, identify behavior shifts, and bring to life trends to drive opportunities.
- Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
- Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
- Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
- Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
- Provide suppliers with access to relevant information, fostering valuable partnerships.
- Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.
Requirements
- Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
- Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
- Strong drive for results with a passion for the consumer and Brand building.
- Be comfortable with ambiguity and needing to figure things out
- Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
- Experience leading projects with ownership of budgets, suppliers, research, and schedule
- Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
- Ability to influence across multiple levels in an organization
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing researchconsumer insightsdata analysisresearch methodologiesstorytellingbudget managementproject managementmarket data synthesisprimary researchsecondary research
Soft Skills
empathycommunicationcollaborationcuriosityinfluenceadaptabilityproblem-solvingstrategic thinkingresults-drivenself-education
Certifications
Bachelor’s DegreeMBA