Nestle

Performance Marketing Lead

Nestle

full-time

Posted on:

Location Type: Hybrid

Location: Istanbul • Turkey

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Job Level

Senior

About the role

  • Develop and execute media marketing strategies across all media and digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, programmatic advertising, affiliate marketing, display advertising, retargeting, custom audiences and emailings.
  • Translate campaign planning and business objectives into effective online acquisition strategies
  • Maintain a clear view of the marketing and Customer Relationship Management (CRM) calendar and eCommerce roadmap
  • Manage daily online acquisition activities in line with global guidelines, local needs, and allocated budgets
  • Coordinate with eCommerce, Consumer Engagement (CE), and media teams to ensure a seamless user experience and optimized conversion rates
  • Oversee creative and performance media agencies and Internal Business Services (IBS) for timely delivery of high‑quality assets.
  • Localize and produce digital performance content in collaboration with campaign managers and headquarters (HQ) teams
  • Track, analyze, and optimize campaigns to achieve objectives such as Return on Investment (ROI), Cost per Acquisition (CPA), Cost per Lead (CPL), Cost per Mille (CPM), Cost per Click (CPC), Conversion Rate (CVR), app downloads, and social engagement metrics.
  • Conduct A/B testing and benchmark performance against best practices
  • Produce regular reports with key metrics and actionable insights
  • Stay updated with the latest trends, tools, and technologies in digital marketing, including Artificial Intelligence (AI)-driven optimization, Marketing Technology (MarTech), and mobile attribution
  • Identify, propose, and test new digital channels and acquisition strategies
  • Drive increased adoption of AI and automation to improve campaign performance
  • Focus on data-driven personalization and audience segmentation
  • Integrate performance marketing with CRM initiatives to deliver seamless, end‑to‑end customer journeys
  • Contribute to cross‑channel measurement, attribution modeling, and insights generation

Requirements

  • Bachelor’s or Master degree
  • 6 years of experience in digital acquisition activities driving audience engagement on websites, including SEM (Search Engine Marketing), performance marketing, comparison shopping, programmatic advertising, retargeting, and custom audience
  • Strong digital marketing and analytical skills
  • Experience with Data Management Platforms (DMP), Demand-Side Platforms (DSP), DoubleClick, and Search Engine Marketing (Google Certification is a plus)
  • Solid understanding of brand management principles
  • Experience in website management is highly preferred
  • Excellent level of English.
Benefits
  • Flexible work schedule
  • Hybrid working
  • Multinational experience at one of the world’s leading food and beverage company
  • International and domestic career opportunities
  • Development opportunities and trainings
  • Exclusive employee discounts
  • Employee Assistance Program, 24/7 expert support
  • Sport benefit program (benefit from more than 350 sport centers)
  • A paid birthday leave
  • 4 weeks paternity leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Search Engine Marketing (SEM)Search Engine Optimization (SEO)programmatic advertisingaffiliate marketingdisplay advertisingretargetingA/B testingdata-driven personalizationaudience segmentationanalytical skills
Soft Skills
communicationcollaborationproject managementstrategic thinkingcreativityadaptabilityproblem-solvingattention to detailtime managementleadership
Certifications
Bachelor's degreeMaster's degreeGoogle Certification