
Field Sales Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Accra • Ghana
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About the role
- Lead, train, coach, and manage the Distributor Sales Team and other secondary sales roles.
- Plan, sell, and merchandise Nestlé products across assigned outlets to achieve targeted sales, profit, and volume within the assigned territory.
- Ensure product availability, visibility, and accessibility across all assigned outlets.
- Implement and monitor route plans to guarantee optimal coverage.
- Execute trade activities such as promotions, activations, and point of sale (POS) deployment.
- Drive distribution, volume, and visibility targets in line with cycle objectives.
- Conduct regular field accompaniments to observe, guide, and improve sales call execution.
- Identify skill gaps and provide targeted training sessions.
- Track individual performance against key performance indicators (KPIs) and support improvement where needed.
- Monitor market trends, competitor activities, pricing, promotions, and share insights.
- Ensure proper implementation of merchandising standards.
- Identify sales opportunities to drive territory growth.
- Manage damaged/expired products per Goods Returns Policy.
- Ensure retailers implement First Expiry, First Out 9 (FEFO) stock rotation.
- Oversee deployment of point of sale (POS) materials.
- Maintain strong relationships with distributors, retailers, wholesalers, and key trade partners.
- Support distributors in recruitment, onboarding, and capability development of their sales teams.
- Ensure accurate and timely sales administration.
Requirements
- Bachelor’s Degree in Social Sciences, Marketing, or any related discipline
- Minimum of 3 years experience in a similar role preferably within a Fast moving consumer goods (FMCG) industry.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales managementmerchandisingtrade activitiesperformance trackingroute planningstock rotationsales administrationtraining and coachingmarket analysisKPI monitoring
Soft Skills
leadershipcommunicationrelationship managementcoachingorganizational skillsproblem-solvingteam developmentstrategic planningadaptabilityinsight generation