Group Shopper Activation Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Petaling Jaya • Malaysia
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About the role
- Develop and support the implementation of in store solutions for Categories/ Sub Categories by channels and customers
- Ensure all in-store materials are tested before implementation which includes color proofing & quality control
- Improve in-store visibility for Nestlé categories and brands
- Propose effective display of key focused SKU for Key Monthly Activities
- Propose customized display solutions based on sales & category initiatives
- Conduct post evaluation of shelf management activities and Point of Sale materials/ solutions
- Conduct shopper observation on effectiveness of the POSM & in-store display solution
- Monitor competitor activities, trends in display solutions and communicate impact or opportunities
- Ensure alignment with brand strategy when designing POSM/ display solution
- Accountable for annual budget planning of POS solutions/material by Category during ICP
- Optimize POSM/ display solutions budget for the category
Requirements
- Bachelor's Degree in Business Administration, Marketing, Finance, or a related field
- 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication)
- Demonstrable record of success in implementing shopper understanding into in-store activation
Benefits
- Nestlé career empowers you to make an impact locally and globally
- Growth opportunities as professionals and as people
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
budget planningshelf managementquality controldisplay solutionsshopper observationin-store activationdemand generationtrade marketingbrand managementsales communication
Soft Skills
analytical skillscommunicationcollaborationproblem-solvingcreativitystrategic thinkingattention to detailadaptabilityproject managementcustomer focus
Certifications
Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingBachelor's Degree in Finance