Nestle

Manager, Shopper Insights

Nestle

full-time

Posted on:

Location Type: Office

Location: Arlington • Virginia • United States

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About the role

  • Serve as the expert on the shopper omnichannel journey, with a focus on the lower funnel (from purchase trigger to sale), translating insights into actionable strategies for category growth and merchandising excellence
  • Design, execute, present, and embed custom research initiatives (qualitative and quantitative) to uncover the “why” behind shopper behavior
  • Synthesize data from multiple sources (syndicated and custom) to identify growth opportunities and inform strategic priorities.
  • Collaborate with Category Strategy, Shopper Marketing, Commercial Development, and Field Sales to embed shopper insights into business decisions and elevate category vision.
  • Co-create selling stories with Category teams integrating Channel or Customer specific shopper platforms and recommendations
  • Communicate insights clearly and persuasively, tailoring recommendations to business needs and upcoming decisions.
  • Create and manage research budgets and vendor relationships to maximize value and partnership.

Requirements

  • B.A./B.S. in Marketing, Economics, Social Science or related field required.
  • Minimum of 5+ years of marketing research experience in a consumer packaged goods company with at least two (2) years in Shopper Insights
  • Experience with a range of research methodologies, including market structure, purchase decision journeys, design/shelf testing, shopalongs, test & learns, etc.
  • Proficient with syndicated data platforms (NielsenIQ, Circana, Numerator, etc.) across POS and Shopper Panels
  • Experience in using retailer / customer data, syndicated and custom insights and analytics to develop compelling retail customer plans and category/shopper growth stories, ideally in the FMCG industry
  • Excellent communication skills and able to drive effective discussions in highly matrixed organizations - experience managing and influencing senior stakeholders, key customers and cross-functional teams/stakeholders including sales, consumer insights and external agencies.
  • Inherently curious, thrives in a culture that requires high agility, flexibility in your ways of working to adjust to multiple demands, shifting business needs & priorities, and rapid change.
Benefits
  • Inclusive workplace
  • Continuous learning opportunities
  • Support for veterans and individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing researchshopper insightsqualitative researchquantitative researchmarket structurepurchase decision journeysdesign testingshelf testingshopalongstest & learns
Soft Skills
communication skillscollaborationinfluencingagilityflexibilitycuriositystrategic thinkingpersuasionrelationship managementproblem-solving