Brand Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Gurgaon • India
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About the role
- Be an integral part of the core business team
- Responsible for development of Integrated Commercial Plan
- Drive all actions needed to develop marketing plans
- Track, analyze, and propose actions based on consumer initiatives
- Coordinate with supply chain for new product development
- Responsible for executing marketing actions and campaigns
- Responsible for brand competitive tracking on communication and pricing
Requirements
- Contributing to the development of the business strategy
- Implementation of brand marketing actions in line with agreed strategies
- Project lead for New product development
- Drive marketing plans development for the brands
- Historical category and brand analysis
- Competition analysis
- Collating consumer understanding initiatives
- Execute Above-the-line and Below-the-line marketing strategies
- Track brand performance and consumer feedback
- Liaise with agencies and suppliers for marketing execution
Benefits
- Equal opportunities without discrimination
- Reasonable accommodation in the recruitment process for persons with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plans developmentbrand competitive trackingconsumer initiatives analysisnew product developmentcategory analysiscompetition analysisAbove-the-line marketing strategiesBelow-the-line marketing strategiesbrand performance trackingconsumer feedback analysis
Soft Skills
team collaborationstrategic thinkingproject managementcommunicationanalytical skillsconsumer understandingcoordinationexecutionleadershiprelationship management