Nestle

CRM Copywriter, Content Creator

Nestle

full-time

Posted on:

Location Type: Office

Location: Lisbon • Portugal

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Set up and manage consumer activation communications
  • Create and/or localize all CRM program communications to make them relevant to local consumers
  • Develop the “relational” dimension in communications and reinforce the Nespresso sense of belonging
  • Leverage the database to improve quality recruitment by adapting international materials for the local market
  • Create and plan consumer communication campaigns for CRM
  • Define and manage communications calendars aligned with business strategy (email, SMS, push notification)
  • Create all content required by the communications calendar (including production of local emails in Photoshop)
  • Serve as single point of contact (SPOC) for communication assets with internal and external stakeholders
  • Monitor email and SMS performance to ensure business targets are met
  • Track and optimize CRM campaigns
  • Benchmark local performance against international best practices and the local competitive environment
  • Provide recommendations for continuous improvement of the experience for existing members across channels

Requirements

  • University degree in marketing, management or equivalent
  • Minimum 2 years’ experience in a creative agency or in a marketing team as a (junior) product or brand manager
  • Expertise in CRM retention: loyalty and rewards program management, offer construction, and lifecycle orchestration based on CRM insights
  • Experience managing both internal stakeholders and external agencies
  • Excellent creative writing and translation skills
  • Strong sensitivity to design and creative execution
  • Project management experience and Photoshop skills are a plus
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM program managementloyalty program managementoffer constructionlifecycle orchestrationcreative writingtranslationproject managementPhotoshop
Soft Skills
communicationcreativitystakeholder managementsensitivity to designcontinuous improvement
Certifications
university degree in marketinguniversity degree in management