CRM Copywriter, Content Creator
Nestle
full-time
Posted on:
Location Type: Office
Location: Lisbon • Portugal
Visit company websiteExplore more
About the role
- Set up and manage consumer activation communications
- Create and/or localize all CRM program communications to make them relevant to local consumers
- Develop the “relational” dimension in communications and reinforce the Nespresso sense of belonging
- Leverage the database to improve quality recruitment by adapting international materials for the local market
- Create and plan consumer communication campaigns for CRM
- Define and manage communications calendars aligned with business strategy (email, SMS, push notification)
- Create all content required by the communications calendar (including production of local emails in Photoshop)
- Serve as single point of contact (SPOC) for communication assets with internal and external stakeholders
- Monitor email and SMS performance to ensure business targets are met
- Track and optimize CRM campaigns
- Benchmark local performance against international best practices and the local competitive environment
- Provide recommendations for continuous improvement of the experience for existing members across channels
Requirements
- University degree in marketing, management or equivalent
- Minimum 2 years’ experience in a creative agency or in a marketing team as a (junior) product or brand manager
- Expertise in CRM retention: loyalty and rewards program management, offer construction, and lifecycle orchestration based on CRM insights
- Experience managing both internal stakeholders and external agencies
- Excellent creative writing and translation skills
- Strong sensitivity to design and creative execution
- Project management experience and Photoshop skills are a plus
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM program managementloyalty program managementoffer constructionlifecycle orchestrationcreative writingtranslationproject managementPhotoshop
Soft skills
communicationcreativitystakeholder managementsensitivity to designcontinuous improvement
Certifications
university degree in marketinguniversity degree in management