Marketing Mix Modelling, Media Analytics Manager
Nestle
full-time
Posted on:
Location Type: Hybrid
Location: Crawley • United Kingdom
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Salary
💰 £55,000 - £65,000 per year
About the role
- Champion media and price & promotion effectiveness programs of two of our biggest categories (Confectionery & Coffee)
- Train and empower the categories in the market to optimise media and overall marketing decisions
- Act as a key liaison for media effectiveness, collaborating with media teams, agencies, and research partners
- Develop planning scenarios (foresight) to maximise return on investment
- Foster a data-driven culture and develop data capabilities across brand and CDT teams
Requirements
- Strong skills in marketing mix modelling and pricing & promotion optimisation
- Experience leading partnerships with technical teams and managing cross-functional projects
- Excellent management of external providers to ensure deliverables meet requirements
- Excellent relationship-building and communication skills
- Proven ability to interpret complex statistical results into business action
- Strong collaboration and stakeholder management
Benefits
- potential bonus
- car allowance
- generous pension
- 12 flexible days in addition to 25 day holiday entitlement
- other fantastic benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing mix modellingpricing optimisationpromotion optimisationdata analysisstatistical analysis
Soft skills
relationship-buildingcommunicationcollaborationstakeholder managementproject management