Nestify

SEO Marketing

• Independently execute on-page and off-page SEO initiatives to drive organic traffic growth
• Conduct keyword research, competitor analysis, and site audits using SEMrush
• Map keywords to existing and new pages
• Optimize website pages, including: Title tags and meta descriptions, Heading structure (H1, H2, H3), Internal linking, Content optimization aligned with search intent
• Execute white-hat off-page SEO activities, including backlink acquisition and outreach
• Analyze competitor backlink profiles and identify replication opportunities
• Identify technical SEO issues (indexing, page speed, broken links, duplicate content) and coordinate fixes with developers when required
• Monitor rankings, traffic, and conversions using Google Search Console and Google Analytics (GA4)
• Write, edit, and optimize SEO-driven content, including: Website pages, Blog articles, Guides and commercial brochures
• Update and optimize existing content to improve rankings and conversion rates
• Ensure all content aligns with brand tone and SEO best practices
• Prepare SEO briefs and outlines when working with external writers
• Create, manage, and optimize email marketing campaigns using Mailchimp, including: Newsletters, Lead nurturing sequences, B2C and B2B campaigns
• Manage audience segmentation and basic personalization
• Monitor and improve campaign performance (open rate, CTR, engagement)
• Maintain clean lists and support email deliverability best practices
• Track and report on key performance metrics, including: Organic traffic growth, Keyword rankings, SEO-driven conversions, Email campaign performance
• Build and maintain dashboards using Google Analytics (GA4), Looker Studio, and Excel
• Monitor paid campaigns managed by external partners and provide actionable insights
• Create and schedule posts for LinkedIn, Instagram, and Facebook
• Repurpose SEO and content assets for social distribution
• Support basic engagement monitoring to maintain brand credibility

SEO, Content Manager