Nested Bean Inc.

Social Media and Influencer Marketing Manager

Nested Bean Inc.

full-time

Posted on:

Location Type: Remote

Location: Hudson • Massachusetts • United States

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About the role

  • Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
  • Own social media channel growth, audience awareness, education and engagement
  • Drive the strategic inclusion of social media across brand programs through content development and community management
  • Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
  • Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
  • Lead planning and execution of thoughtful, engaging social media events with partners
  • Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
  • Plan A/B tests on social media to reach and exceed KPIs
  • Concept, plan and execute mailers for influencers
  • Manage multiple projects on time and on budget
  • Track & compile campaign KPI's for monthly recaps & analysis
  • Manage production of social-first creatives aligned to each channel’s best practices

Requirements

  • 3-5 years of social media marketing and project management experience
  • Capable of multi-tasking across initiatives and campaigns
  • Experience building content calendar
  • Experience integrating social activations with broader marketing campaigns
  • Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
  • Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies
  • Experience with creator/influencer recruiting tools, campaign posting and analytics tools
  • Experience with Sprout Social, Brandwatch and Sprinklr a bonus
  • Always on top of the latest industry, platform and digital trends
  • Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
  • Flexible to evolving responsibilities in a growing company
Benefits
  • Medical, Dental, Vision Insurance
  • 401K
  • Commuter Benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media marketingproject managementcontent calendar developmentcopywritinghashtag strategyinfluencer strategyA/B testingcampaign analyticsvisual content creationcommunity management
Soft Skills
multi-taskingcreativityrelationship buildingstrategic thinkingflexibilityinsight analysisevent planningtime managementcommunicationproblem-solving