Nested Bean Inc.

Social Media Manager

• Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
• Own social media channel growth, audience awareness, education and engagement
• Drive the strategic inclusion of social media across brand programs through content development and community management
• Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
• Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
• Lead planning and execution of thoughtful, engaging social media events with partners
• Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
• Plan A/B tests on social media to reach and exceed KPIs
• Concept, plan and execute mailers for influencers
• Manage multiple projects on time and on budget
• Track & compile campaign KPI's for monthly recaps & analysis
• Manage production of social-first creatives aligned to each channel’s best practices

Social Media and Influencer Marketing Manager