NeST Digital

Digital Marketing Specialist

NeST Digital

contract

Posted on:

Location Type: Remote

Location: Spain

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About the role

  • Develop Digital Marketing Strategies: Conduct market research to identify target audiences and their online behavior.
  • Collaborate with the marketing team to define digital marketing goals and objectives.
  • Develop comprehensive digital marketing strategies aligned with overall business objectives.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
  • Implement and Manage Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
  • Create and manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Monitor campaign performance, analyze data, and generate reports to measure the effectiveness of campaigns.
  • Continuously optimize campaigns to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on investment (ROI).
  • Conduct A/B testing to optimize ad copy, landing pages, and other campaign elements.
  • Search Engine Optimization (SEO): Conduct keyword research and analysis to identify relevant keywords and optimize website content accordingly.
  • Optimize website structure, meta tags, and other on-page elements to improve search engine rankings.
  • Monitor and report website traffic, rankings, and other SEO metrics using tools like Google Analytics and Google Search Console.
  • Stay updated with search engine algorithm changes and adapt strategies accordingly.
  • Social Media Management: Develop and execute social media strategies to build brand awareness, engage with the target audience, and drive traffic to the website.
  • Create and schedule social media posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) using social media management tools.
  • Monitor social media conversations, respond to comments and inquiries, and manage online reputation.
  • Analyze social media metrics and generate reports to measure the impact of social media activities.
  • Content Marketing: Collaborate with the content team to develop and promote high-quality, engaging content for various digital channels.
  • Optimize content for search engines and user experience.
  • Utilize content distribution channels, such as guest blogging and influencer partnerships, to expand reach and increase brand visibility.
  • Monitor content performance and make data-driven recommendations for improvements.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience as a Digital Marketing Specialist or similar role.
  • In-depth knowledge of digital marketing techniques, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
  • Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and social media management tools.
  • Strong analytical skills and ability to interpret complex data and metrics.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and in a team environment.
  • Up-to-date with the latest trends and best practices in digital marketing.
Benefits
  • Employees can work remotely

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategiessearch engine optimization (SEO)pay-per-click (PPC) advertisingsocial media marketingemail marketingcontent marketingA/B testingkeyword researchdata analysiscampaign optimization
Soft skills
analytical skillswritten communicationverbal communicationcreative thinkingproblem-solvingindependenceteam collaboration