NeST Digital

Digital Marketing

• Develop Digital Marketing Strategies: Conduct market research to identify target audiences and their online behavior.
• Collaborate with the marketing team to define digital marketing goals and objectives.
• Develop comprehensive digital marketing strategies aligned with overall business objectives.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Implement and Manage Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
• Create and manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor campaign performance, analyze data, and generate reports to measure the effectiveness of campaigns.
• Continuously optimize campaigns to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on investment (ROI).
• Conduct A/B testing to optimize ad copy, landing pages, and other campaign elements.
• Search Engine Optimization (SEO): Conduct keyword research and analysis to identify relevant keywords and optimize website content accordingly.
• Optimize website structure, meta tags, and other on-page elements to improve search engine rankings.
• Monitor and report website traffic, rankings, and other SEO metrics using tools like Google Analytics and Google Search Console.
• Stay updated with search engine algorithm changes and adapt strategies accordingly.
• Social Media Management: Develop and execute social media strategies to build brand awareness, engage with the target audience, and drive traffic to the website.
• Create and schedule social media posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) using social media management tools.
• Monitor social media conversations, respond to comments and inquiries, and manage online reputation.
• Analyze social media metrics and generate reports to measure the impact of social media activities.
• Content Marketing: Collaborate with the content team to develop and promote high-quality, engaging content for various digital channels.
• Optimize content for search engines and user experience.
• Utilize content distribution channels, such as guest blogging and influencer partnerships, to expand reach and increase brand visibility.
• Monitor content performance and make data-driven recommendations for improvements.

Digital Marketing Specialist

• Develop and implement comprehensive digital marketing strategies aligned with business goals to drive traffic, engagement, and conversions.
• Plan, execute, and optimize digital advertising campaigns (PPC, display ads, social media ads, etc.) across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Lead search engine optimization (SEO) efforts to improve organic search rankings and ensure website content is optimized for SEO best practices.
• Oversee the creation and execution of social media strategies, including content planning, audience engagement, and paid social campaigns.
• Develop and manage email marketing campaigns, ensuring effective segmentation, personalization, and measurable results.
• Track and analyze key performance indicators (KPIs) across all digital marketing channels, providing insights and recommendations for continuous improvement.
• Work with internal teams (designers, developers, content creators, sales) to ensure the successful execution of digital campaigns and brand consistency.

Digital Marketing Specialist

Digital Marketing Manager