Own the overall web strategy for getnerdio.com — from information architecture and messaging hierarchy to conversion optimization and UX.
Lead a team of 2 responsible for web experience / UX, web development, testing and design; setting priorities, managing workflows, and maintaining quality across all web properties.
Partner with demand gen and PMM to design and launch landing pages, product pages, and conversion flows that support pipeline generation.
Define and manage a continuous testing and optimization program (A/B and multivariate testing) to improve conversion rates across key pages and user journeys.
Oversee SEO / AEO / GEO strategy in partnership with content and PMM, including technical SEO / AEO / GEO, on-page optimization, and site architecture for discoverability.
Translate brand and messaging guidelines into web experiences that are visually compelling, accessible, and buyer-centric.
Manage the web development roadmap, balancing strategic initiatives with ongoing maintenance, performance, and reliability.
Own web analytics and reporting — defining KPIs, building dashboards, and delivering regular performance insights to marketing leadership.
Evaluate and manage web technology vendors, tools, and platforms (CMS, analytics, testing, personalization).
Ensure site performance, security, and accessibility standards are consistently met.
Led localization (currently just Japanese, but expanding to include French, German, Portuguese, and Spanish).
Leverage AI to improve the team’s speed and quality across development, website experience / changes, and localization.

Requirements

Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
8+ years of experience in web marketing or digital experience roles, including at least 3 years in a management or leadership capacity.
Proven track record of improving website conversion rates and driving measurable pipeline impact.
Strong understanding of SEO / AEO / GEO principles, technical web performance, and UX best practices.
Experience with modern CMS platforms (e.g., WordPress, Webflow, or similar) and web analytics tools (e.g., Google Analytics, Heap, or similar).
Fluency in A/B testing methodologies and conversion rate optimization.
Excellent collaboration and communication skills; ability to work cross-functionally with design, engineering, content, and marketing stakeholders.
Highly analytical mindset with the ability to translate data into actionable strategy.
Comfort with and willingness to use AI tools to maximize impact and efficiency.

Benefits

Competitive Base and Incentive Plan
Stock Options
Health and Welfare Plans*
Life and Disability Plans*
Retirement Plan*
Unlimited Flexible Paid Time Off, including your birthday off!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web strategyconversion optimizationUX designA/B testingmultivariate testingSEOAEOGEOweb analyticslocalization

Soft Skills

leadershipcollaborationcommunicationanalytical mindsetcross-functional teamworkworkflow managementquality assurancestrategic planningproblem-solvingcreativity