Salary
💰 $85,000 - $95,000 per year
About the role
- Manage all aspects of 3rd party events from start to finish, including strategy, logistics, budgeting, vendor management, speaker programming, invitations, swag, pre & post event outreach and on-the-ground execution, ensuring smooth operations and measurable results
- Owns deliverables for content related to events
- Coordinates with key stakeholders like Product Marketing, Executives, and Sales to develop messaging strategies and session content
- Coordinates with graphics team to create ppt presentations for speaking sessions
- Identifies key events in region and works with VP, Events to plan and manage the 3 rd party event budget and defining goals for each event
- Responsible for branding activation, on-site presence, internal team staffing and training
- Works closely with the Creative team to produce memorable, high-impact branding at events including booths, swag, and other elements
- Innovate on event formats and experiences to provide creative and engaging touchpoints for our audiences
- Formulates (in partnership with Demand Gen team) pre and post engagement strategies like email marketing, social, direct mail marketing, and other channels as you see fit
- Builds landing pages for event registration and email copy
- Leads activation calls internally for on-site teams where expectations and event strategy are clearly and effectively communicated for success
- Conduct post-event evaluations to assess success and identify areas for improvement
- Develop event metrics and analyze performance
- Report out on event ROI based on attendee engagement, pipeline, revenue, and MQL metrics
- 25% travel requirement
- Owns delivery of online events (webinars) via On24 platform or Teams, including planning, hosting, and execution
Requirements
- Experience managing enterprise or 3rd party events from planning to execution
- Strong project management and organizational skills
- Ability to coordinate with stakeholders (Product Marketing, Executives, Sales)
- Experience with content creation for events and branding activation
- Proficiency in creating event landing pages and email copy
- Experience with webinars platforms such as On24 or Teams
- Ability to analyze event metrics and ROI
- Willingness to travel up to 25%