Senior Demand Generation Manager
Nerdio
AzureCloud
Salary
💰 $90,000 - $110,000 per year
Job Level
Senior
Tech Stack
AzureCloud
About the role
- Own and drive Nerdio’s content strategy across personas, segments, and funnel stages—ensuring alignment with business goals, go-to-market priorities, and the customer journey. Create a content plan that addresses key pain points and informational needs at each stage of the customer lifecycle—ensuring content is both relevant and impactful. Develop and manage a robust content calendar spanning blogs, white papers, customer stories, product guides, thought leadership, and more. Write and edit content as needed. Support demand generation, product marketing, customer advocacy, and partner marketing with strategic content that enhances ABM, paid media, email, and event initiatives. Track content performance and engagement across channels. Use data and insights to optimize existing content and inform future topics and formats. Stay current on cloud, EUC, and IT infrastructure trends—bringing fresh ideas to position Nerdio as a thought leader and first-mover. Manage internal and external contributors, including freelancers and agencies, to scale content production without sacrificing quality or consistency.
Requirements
- 5–7 years of experience in content strategy, content marketing, or editorial roles—preferably in B2B SaaS or IT. Cloud experience is required. Strong writing, editing, and storytelling skills with an ability to translate technical topics into engaging, accessible content Proven success building content strategies aligned to persona needs and funnel stages Experience supporting integrated marketing campaigns with tailored content assets Strong project management skills and ability to manage a high-volume content calendar Comfort working cross-functionally in a fast-paced, collaborative environment Bonus: Knowledge of Microsoft Azure, AVD, Intune, or IT infrastructure buyers
