Neo Group

Customer Success Manager

• Oversee email marketing campaigns, including content creation, segmentation, scheduling, and analysis.
• Assist in the planning, execution, and monitoring of CRM retention campaigns across multiple channels (Email, SMS, Push, Onsite, etc.).
• Ensure all campaigns are correctly set up in CRM systems, following segmentation and targeting strategies.
• Support the implementation of automated customer journeys and lifecycle campaigns.
• Utilize HTML skills to create and modify email templates optimized for various devices and platforms.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Contribute to the development and implementation of customer segmentation and personalization strategies.
• Assist in the execution of tasks as required, including content/design requests and campaign setups.
• Identify and analyze customer behaviors, preferences, and trends to inform CRM strategies.
• Maintain accurate documentation of CRM campaigns, workflows, and best practices.

CRM Retention Coordinator

• Test and validate CRM lifecycle campaigns (FastTrack and other platforms) before launch.
• Check correctness of triggers, attributes, player segmentation, campaign flows, and reward logic.
• Ensure proper functioning of communications (email, SMS, push, onsite) and integration with CMS/external providers.
• Perform testing after system updates or feature releases.
• Provide final QA approval before campaign launch.
• Report bugs, incorrect setups, or mismatches to developers and CRM managers.
• Maintain test cases and results.
• Analyze campaign performance and error patterns, suggesting process improvements.
• Support the CRM Retention team with insights into tested scenarios.
• Conduct knowledge sharing and training to improve CRM quality standards.

CRM Quality Control Specialist

Auditor

• Checking incoming transactions for fraud pattern and compliance to internal procedures.
• Daily financial operations control and its analysis.
• Flagging fraud activity and its further investigation.
• Generating fraud and fraudulent activity reports.
• Searching for system bottle necks and bugs.
• Making improvement suggestions for reducing fraudulent risks and documenting already revealed patterns.

CRM Retention Coordinator

CRM Quality Control Specialist

Fraud Analyst / Internal Auditor