Neighborly®

Director of SEO, GEO

Neighborly®

full-time

Posted on:

Location Type: Hybrid

Location: Irving • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Develop and execute a forward-thinking organic search strategy and roadmap for Neighborly brands, including budget management and traffic/lead forecasting.
  • Define and enforce organic best practices and content guidelines across internal teams and external vendors, ensuring compliance with Google and Large Language Models (LLM) standards.
  • Lead, mentor, and retain a high-performing team of organic search managers and specialists; foster a culture of excellence and continuous learning.
  • Direct optimization strategies across on-page, off-page, technical SEO, and schema markup; share insights with paid media and content teams for holistic performance.
  • Serve as the Subject Matter Expert for website development, migrations, and technical SEO metrics such as Core Web Vitals and site speed.
  • Provide thought leadership on industry trends, Google algorithm updates, and LLM advancements to internal stakeholders and franchise owners.

Requirements

  • 10+ years in SEO leadership roles with a proven track record of strategic thinking, expertise in Google Business Profile optimization, and passion for emerging technologies such as LLMs.
  • Proven experience managing, hiring, and mentoring SEO teams, including remote team members.
  • Hands-on experience with tools like SEMrush, Botify, Screaming Frog, Ahrefs, SEO Radar, and Local Falcon.
  • Deep expertise in on-page, technical SEO, backlink strategies, and understanding of search engine and LLM ranking factors.
  • Bachelor's Degree in Digital Marketing; or a related field.
Benefits
  • Equity and bonus opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGoogle Business Profile optimizationon-page SEOtechnical SEObacklink strategiesschema markupCore Web Vitalssite speedtraffic forecastinglead forecasting
Soft Skills
strategic thinkingteam managementmentoringleadershipcommunicationcollaborationculture of excellencecontinuous learning
Certifications
Bachelor's Degree in Digital Marketing