NEAR Foundation

Product Marketing Manager

NEAR Foundation

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Tech Stack

Web3

About the role

  • Own product marketing across the entire portfolio, not a single product line.
  • Build the commercial map through rigorous market research defining TAM, SAM, and SOM.
  • Own go-to-market strategy and execution for every product launch and build the launch playbook from scratch.
  • Develop positioning and messaging frameworks making complex AI products clear and compelling.
  • Drive top-of-funnel growth and qualified lead generation measured on pipeline impact.
  • Be the connective tissue between Product, Engineering, BD, and the market.
  • Use AI tools to move faster, draft better, and think bigger.

Requirements

  • 4+ years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies.
  • Strategic & Analytical: Proven track record of moving from broad market research to specific TAM/SOM modeling.
  • Strong writing chops: Ability to produce solid first drafts for various content without waiting for a copywriter.
  • Comfortable with technical products: Can read docs, talk to engineers, and translate features into customer value.
  • High initiative and comfort with ambiguity: Doesn’t wait to be told what’s next.
  • Actively use AI tools in work and are excited to push the boundaries of what’s possible with them.
  • Experience with developer tools, infrastructure, or platform products is a nice-to-have.
  • Familiarity with crypto/Web3 ecosystems is also nice-to-have, but AI and SaaS experience matters more.
Benefits
  • Ecosystem-first: always put the health and success of the ecosystem above any individual's interest
  • Openness: operate transparently and consistently share knowledge to build open communities
  • Pragmatism over perfection: find the right solution not the ideal solution and beat dogmatism by openly considering all ideas
  • Make it feel simple: strive to make the complex feel simple so the technology is accessible to all
  • Grow constantly: learn, improve and fail productively so the project and community are always becoming more effective
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchTAMSAMSOMgo-to-market strategypositioning frameworksmessaging frameworkslead generationAI tools
Soft Skills
strategic thinkinganalytical skillsstrong writingtechnical communicationinitiativecomfort with ambiguity