NCCER

Learning and Development

• The Senior Workforce Development Manager will play a pivotal role in developing and implementing effective training and upskilling programs that strengthen the construction workforce.
• This role focuses on identifying workforce needs, addressing skills gaps, and supporting career progression through impactful, industry-aligned programs.
• Assist with the formulation and execution of growth, sales and marketing strategies for the organization
• Work cooperatively with Pearson’s sales and marketing team to formulate and execute growth strategies for both organizations and provide an excellent customer service experience to organizations
• Work through industry and nonprofit associations, governmental agencies, contractors and other NCCER stakeholders to promote the value of industry credentials and lifelong learning for construction craft professionals
• Collaboratively plan, develop, and implement training and workforce development programs for NCCER incoming and current sponsor network by understanding their specific market, training, and development needs
• Leverage state, regional and customer data to competently present on workforce issues facing the construction industry
• Monitor and report on market and competitor activities and provide relevant reports and information
• Assists various NCCER committees as required
• Collaborates with the Audit Department regarding investigations and accreditation audits
• Oversee Accreditation and Workforce Development cases to ensure follow up within our Service Level Agreement (SLR)
• Other duties as assigned.

Senior Construction Workforce Development Manager

Digital Marketing

• Lead NCCER’s digital marketing strategy across web, SEO, paid media, email, and social to increase brand visibility and generate qualified leads.
• Develop and execute integrated digital campaigns supporting both awareness and lead-generation goals.
• Oversee digital advertising initiatives including Google Ads, LinkedIn, and programmatic platforms, optimizing spend and performance.
• Own and improve marketing automation workflows using HubSpot; develop lead nurturing strategies that align with the buyer journey.
• Track and report campaign KPIs and web analytics using Google Analytics 4 (GA4), HubSpot, and Salesforce, drawing insights and making data-driven decisions.
• Collaborate cross-functionally with internal teams, creative partners, and vendors to ensure consistent branding and impactful messaging.
• Stay on top of digital trends and implement innovations to enhance campaign performance, UX, and engagement.

Senior Construction Workforce Development Manager

Senior Digital Marketing Manager