NCCER

Digital Marketing

• Lead NCCER’s digital marketing strategy across web, SEO, paid media, email, and social to increase brand visibility and generate qualified leads.
• Develop and execute integrated digital campaigns supporting both awareness and lead-generation goals.
• Oversee digital advertising initiatives including Google Ads, LinkedIn, and programmatic platforms, optimizing spend and performance.
• Own and improve marketing automation workflows using HubSpot; develop lead nurturing strategies that align with the buyer journey.
• Track and report campaign KPIs and web analytics using Google Analytics 4 (GA4), HubSpot, and Salesforce, drawing insights and making data-driven decisions.
• Collaborate cross-functionally with internal teams, creative partners, and vendors to ensure consistent branding and impactful messaging.
• Stay on top of digital trends and implement innovations to enhance campaign performance, UX, and engagement.

Senior Digital Marketing Manager