Develop and execute integrated campaigns aligned to key personas, target accounts, and revenue goals
Translate business and product messaging into cohesive, high-impact campaign programs
Orchestrate programs across channels, including paid media, email, web, content, webinars, events, and sales alignment
Own and manage SEO/AEO strategy including evaluating performance, identifying optimization opportunities, and assessing ROI on SEO/AEO investments
Use tools such as SEMrush to analyze search performance and guide optimization efforts
Leverage AI and automation to improve targeting, personalization, content optimization, and overall campaign efficiency
Support Account-Based Marketing (ABM) initiatives in partnership with Sales and Marketing colleagues
Partner closely with Technical Marketing, Digital, Product, and Sales to ensure consistent messaging, execution, and lead follow-up
Collaborate cross-functionally with other marketing team members to ensure programs are fully integrated and mutually reinforcing
Manage campaign timelines, deliverables, and cross-functional coordination
Define, track, and report on KPIs, including engagement, conversion, pipeline contribution, and search performance
Analyze results to determine what’s working, what’s not, and how to optimize channel mix, spend, and execution
Demonstrate a strong understanding of how various aspects of the role (campaigns, digital, SEO, ABM, sales alignment) work together to drive results
Present programs, insights, and performance confidently to executive leadership
Support occasional event and company-wide initiatives, including light travel (approximately 10–20%)

Requirements

5+ years of experience in B2B marketing, integrated campaigns, or demand generation
Familiarity with ABM strategies and platforms
Hands-on experience with marketing automation and CRM tools
Proven success executing multi-channel programs with measurable business impact
Strong understanding of SEO/AEO fundamentals and performance measurement
Experience using AI-powered tools to enhance marketing effectiveness
Familiarity with SEMrush; experience analyzing and optimizing organic and search performance
Working knowledge of Salesforce, Pardot, and ZoomInfo (or similar platforms)
Experience supporting or executing ABM strategies
Strong understanding of the B2B buyer journey and funnel metrics
Highly analytical, organized, and collaborative
Executive-level communication skills and comfort working with senior stakeholders
Experience in SaaS, cybersecurity, or enterprise technology preferred.

Benefits

Best-in-class Benefits
Expert guidance and always-on tools personalized to meet needs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingintegrated campaignsdemand generationSEOAEOmarketing automationCRMmulti-channel programsperformance measurementABM strategies

Soft Skills

analyticalorganizedcollaborativeexecutive-level communicationpresentation skills